Welcome to Storytelling and the Ink Between

Where story meets strategy. A space for writers, creatives, and brand-builders, exploring how narrative works and why it matters. From fiction to founder stories, educational emails to emotional arcs, newsletters to screenwriting narratives, we explore the craft behind the content. Ghostwriting, brand storytelling, digital marketing, and the language that connects people and moves people.

I’m a novelist (querying soon), poet, short story writer, ghostwriter, and content strategist. I write at the intersection of story and strategy, where brand meets heart, and clarity meets imagination. I have an insatiable interest and quest for knowledge about life.

My work lives at the edge of empathy and execution. I craft fiction that explores the ruptures of the human heart. I ghostwrite for founders, executives, and content creators, building narratives that grow a brand's or individual's credibility and trustworthiness within a specific industry or niche.

Over the years, I’ve helped leadership consultants build their brand, developed marketing strategies for a renewable energy startup, and written everything from pitch decks to personal blogs. My throughline is knowing how to tell the right story to the right audience at the right time.

As a ghostwriter, I write with commercial intent and emotional intelligence, turning abstract ideas into narrative frameworks, that build attention, action, and connection. The best content is storytelling: structured with care, delivered with resonance, and rooted in truth.

At night, I work on my own creative writing.

My newsletter is where those worlds meet: https://poppysindral.substack.com/

Storytelling and the Ink Between is a creative studio in motion, a space for anyone who crafts narratives with intention.

I explore the mechanics behind storytelling; how stories work beneath the surface, what makes them land, what gives language its weight, and how tools can be used, in fiction, business, and life, to create connection and communication that informs, inspires, and transforms. This space offers insights into how storytelling creates impact and why it matters more than ever.

✍️ Subscribe to my free newsletter Storytelling and the Ink Between: Story meets strategy. Narrative clarity for writers, marketers, and brand-builders. Exploring the craft behind stories that connect.

✍️ Get up close and personal with me on X https://x.com/PoppySindral, where you'll see I love to watch tv and review shows, write poetry and short stories, explore philosophy, and be witty and whimsical.

✍️ More musings here on Medium https://medium.com/@poppysindral. My Medium writings are a blend of storytelling, wit, and psychological depth. I explore the details of digital storytelling and marketing, human attraction and connection, offering you a tantalizing mix of insight and entertainment.

✍️ Comment on my poetry, https://www.instagram.com/poppysindral/

✍️ For those on Blue Sky https://bsky.app/profile/poppysindral.bsky.social

Unwrap my stories and poetry, enjoy my free newsletter, and join me on this wild, whimsical, wondrous journey !